This task was my job, I had to do some research on what made Behance’s and Pinterest’s logos so fitting for their brands, one simple response came out simplicity and modernism.
I looked at Behance’s logo and could pick out minimalism and clean vibes with a hint of boldness and elegance. It’s as if the site is saying, ‘come join our site and grow as a designer after all we’re the best’. Well I guess this is up to interpretation but after all the word Behance is meant to be a clever way of saying enhace but with yourself in it so more like be-enhanced. Apparently according to google it’s meant to sound like ‘Bee-Hance’.
On the other hand Pinterest has more of a handmade feeling to it, Pin your interests… I think about pinterest and I can see cooking and crafts and handmade stuff. The ‘P’ is meant to look like a pin, so yeah that’s clever too!. After gathering all this knowledge from mostly looking and thinking about this websites I decided I would try to come up with some Logos that represented Baffled! to it’s fullest. I would have to think about graphically finding a way to portray an emotion, that of being confused, playful or weird. Here’s some of my attempts:
Here’s the final logo choice and the progress:
I put all the logos in a single compilation in the illustrator canvas as shown in the image above to better illustrate my thought process.
This was the finalised version of the first baffled logo using the ‘Cubano’ font on illustrator.
In this version I reversed the colours and played a bit with some minimal texturing, a vector sample of a grunge effect I got online made my life a lot easier.
Played with some other colours also and a 3D revolve and bevel effect, I was looking for different perspectives. I still wanted to preserve a somewhat flat look so I didn’t add too much depth to the extrude.
Same as above but with grunge effect.
This was is what I came up with for our secondary brand.
This is the finalised version of the Baffled! logo with a bit of a quirky character added by the mouth and the tongue of course. Overall I am quite please with this design, It’s hasn’t got the highly-thought out background that professionals delve into but I think it can pass as an alright logo that’s got some weirdness to it and isn’t too complex or boring to look at.